Friday, September 15, 2017

My Type of Project

The Project

For this project, we were tasked with creating a chart displaying the anatomy of a typeface.  I made this project in Adobe Illustrator.  I learned how to use new tools that will aid me in other projects.  This project helped me learn about the importance of fonts and how to identify a serif font.

My anatomy of typography project.
The Technique

 To complete this project, I had to look at a reference to make sure I had the correct names for the typeface.  I used the line tool, the color palette, and the text tool.  I was able to hold down the shift key to make sure that my lines were straight.  In order to copy and paste quicker, we held down the option key and dragged the objects that we wanted to copy and paste.  

What I Learned

This project helped me to get more comfortable with Adobe Illustrator.  I learned the importance of choosing the correct font in the right scenario, what a baseline is, what a serif is, and how to add arrowheads to a line.  If I were to do the project again, I would change the fonts that I used.  I would also use the whole alphabet so that I could identify all of the anatomy characteristics of typography. 

Monday, September 11, 2017

Logo Color Schemes

Analogous
This logo uses the analogous colors of blue, blue-green, and green.  I think the company chose these colors because they wanted people to think of nature and the environment.  


This logo uses the analogous colors of green, yellow-green, and blue-green.  I think the company chose these colors because they wanted people to think of animals and wildlife.  

Complementary

This logo uses the complementary colors of orange and blue.  I think the company chose these colors because they wanted a logo that would represent their name.

This logo uses the complementary colors of purple and yellow.  I think the company chose these colors because not a lot of other logos have these colors, so it sticks in people's minds.  

Warm

This logo uses the warm colors of yellow, red, and orange.  I think that they chose these colors to be warm and inviting.  

This logo uses the warm colors of red and yellow-orange.  I think they chose these colors to give off a strong and intimidating feel.  

Cool

This logo uses the cool colors of blue and blue green.  I think the company chose these colors to look cool and refreshing.

This logo uses the cool colors of blue.  I think that the company chose this color to give off a calm, relaxed feeling.

Monochromatic

This logo uses the monochromatic color of brown.  I think they chose this color because it is the same color as the sodas that they produce.  

This logo uses the monochromatic color of blue.  I think the company chose this color because they wanted to make their logo to seem logical and calming.

Triad Colors

This logo uses the triad colors of blue, yellow, and red.  I think the company chose these colors to seem appetizing.

This logo uses the triad colors of purple, green, and orange.  I think they chose these colors to stand out from other team logos.

Thursday, September 7, 2017

A Colorful Project

The Project

For this project, we were assigned the task of creating a color wheel.  We made this project in Adobe Illustrator.  We used several tools in order to create a symmetrical color wheel.  This project was informational, because it helped us to learn about primary, secondary, and tertiary colors.  It also helped us get used to using Adobe Illustrator, which we will be using a lot this year.
My color wheel that I created in Adobe Illustrator. 

The Technique

This project had multiple steps.  We used the shape tools, color tools, and text tools.  We used the shape tools while holding down shift in order to create a perfectly symmetrical shape.  We also held down the option key and dragged shapes to copy and paste all in one step.  We found where the preset color menu is, and that is how we filled our shapes with color.


What We Learned

This project helped to familiarize us with Adobe Illustrator and the color wheel.  I learned what primary, secondary, and tertiary colors are and how they relate to each other on the color wheel.  I learned how to open and size documents in Adobe Illustrator, navigate the application, and use the tools provided.  If I were to do the project again, I would change the way I scaled the shapes.  I may have made them a bit bigger than they needed to be.  

Winter Final Blog Post

My Takeaways       Throughout my time in e-Comm, I have learned so much that I wouldn't have learned had I not been a part of e-Comm....